FOR AGENCIES
WE CAN HELP YOUR AGENCY GROW INTERNATIONALLY
RECENT NEW BUSINESS WINS
We help agencies grow domestically and expand internationally by developing and executing a bespoke structured and insight-based Business Development plan. This is layered with our knowledge bank built up over the past 15 years and insights from our own network of direct-to-brand relationships.
Our clients offer a range of services including, but not limited to, creative, digital, communications, AR, influencer marketing, social, branding & design, film production, events and retail design.
We arrange introductions with qualified decision makers to share tailored content, latest work and thought-leadership to ensure you are front of mind, following proven processes that consistently lead to new business wins.
OUR SERVICES
BUSINESS DEVELOPMENT STRATEGY
Defining your BD plan is the first step to ensuring there are meetings that are more likely to convert into business won as we make insight-based approaches to relevant contacts. Learn More
INTRODUCTIONS
Our clients rely on us to deliver qualified new business introductions month-on-month. The long-term relationships we have built are a testament to our success. Learn More
EVENT PROSPECTING
Event prospecting is made up of pre, during and post outreach to relevant attendees. We research relevant events across industries that we think you should be targeting and source information related to number of attendees, topics, location, brands and price. Learn More
CRM MANAGEMENT & DATA SOURCING
Clean, quality data is fundamental for us to produce and execute a high-impact business development campaign which is why we have built our own data platform for exclusive use of our clients. Learn More
CONTENT MARKETING
We understand the type of content that will resonate with brands and elicit a response, so we can guide you on where best to spend your resource to maximise return. Learn More
NETWORKING EVENTS
We provide access to a growing community of global senior marketeers through our bespoke networking series (both on & offline). This is an opportunity to share your experiences, exchange learnings and to grow your own network. Learn More
OUR PROCESS
The first phase of the process is dedicated to understanding your business and ambitions for growth. A thorough induction session with key internal stakeholders will provide us with a foundation of knowledge that we will then layer with our own insights and experience (industry & brand news, calendar of brands reviews, relevant recent M&A etc).
The deliverable for this stage is an annual BD plan that outlines campaigns and activity that will lead to new client acquisition.
We launch bespoke business development campaigns to a number of targeted prospects each month. We help to introduce you to brands based on specific challenges and needs using a combination of communication channels, content marketing and networking.
As a client, you also have access to The Introduction’s own network of brand relationships and pitches that we manage.
The deliverables for this stage are 2-4 introductions arranged for you to attend each month.
Success is measured against the number of opportunities that are converted into business won.
We also help to increase your brand awareness and direct-to-brand network through channels including LinkedIn to keep you front of mind for potential opportunities in the near future.
