EVENT PROSPECTING

Targeting attendees and speakers at industry events is just one of the tested methods we use to deliver relevant leads and meetings for our clients.

In the first month of working together we research events across industries that we think you should be targeting and source information related to number of attendees, topics, location, brands and price. Appreciating that there is not an endless budget for event attendance, we advise on one or two per year and supplement this with suggested events we will use for data collection and industry insights.

The most efficient and effective profile of event to target usually has between 150-250 attendees and will be around a specific topic i.e. Employer Branding. We are then able to research which challenges or insights are commonly used in the event marketing material and also the subject of the speakers which will most likely include Tier 1 Brands.

We are then able to build up learnings and take this back to the speakers’ own organisations referencing the challenge or find their competitors and develop a narrative around common issues that they may also be facing and how we think we can help them solve them.

Prospecting is made up of a process of contact pre, during and post the event taking place and typically takes two to three months. All relevant leads are then looped into our pipeline and added to the agency’s private CRM system so that regular follow ups can be assigned to each lead and will be approached with new, relevant and timely content that you will produce.