CRM Management & Data Sourcing

We invest heavily in various subscriptions and services to ensure that the account teams have the most up-to-date information possible. This allows us to create and activate campaigns quickly and efficiently in the hours assigned to your account with fewer bounce backs and invalid emails.

We source fresh data for every campaign which means we have the most relevant prospects in our data pool and have a thorough knowledge of brands in specific industries.

All data is cross-referenced against your Do Not Touch lists and pre-approved lists. It will also be added to your CRM system for future campaigns executed either by your account team at The Introduction or your own internal teams.

Working with The Introduction also gives you access to a large international database that we have carefully built up over the past 15 years.