/ ABOUT US
The Introduction was founded in 2016 in Amsterdam with the intent to create better and longer-lasting relationships between brands and agencies. This still remains in our core as we continue to disrupt, re-think and adapt to new challenges and opportunities within the creative industry.
We believe there are more effective growth strategies, business development campaigns and networking initiatives that align people, purpose and their culture. For agencies, we can help them reach their ambitious client acquisition goals and for brands we can curate potential agency partners for their future projects.
Led by our Founder Rachel Canty with over 15 years of strategic business development experience, our dedicated sales and account team implement a bespoke test and learn strategy with outreach layered with knowledge and insights sourced from our network of global relationships and events series.
We are proud to continually be the trusted partner for the global creative and marketing community.
