CONTENT MARKETING

As prospects get busier and more savvy to general agency introductions, we advise and also develop content marketing plans for our clients. We know the type of content that brands want to hear and what they respond to so can guide you on where best to spend your resource to maximise return.

After the campaign plan is established and agreed in Month One, we will provide relevant insight topics and trends that are then used by the agency to produce content that can used for marketing purposes but also integrate into our BD outreach.

The targeting pool in this type of BD approach may be smaller but it will be more relevant and we typically see higher open rates (upwards of 45-50%) and an increase in the number of meetings arranged.

We have the resource to produce content in-house as an additional service.