INTRODUCTIONS

Further to the delivery and approval of the business development plan in Month One, the dedicated account team will begin executing specific routes to market and outreach campaigns incorporating your existing and new assets with our industry knowledge and experience, resulting in a coherent strategic approach.

From the first week of prospecting, we are able to start getting traction with qualified decision makers because we have already pre-determined that they should be speaking to you based on experience and insight. This allows us to quickly build up a warm pipeline to manage and cultivate until we know it is the right time to book in The Introduction.

We have techniques for bypassing gatekeepers and elicit pertinent information from prospects. For lead generation, we use a combination of emails, old fashioned “warm” calling, Linkedin and event prospecting. We also advise and can even create your content marketing plan which improves conversion and

open rates as our copy will appeal to a more specific audience who are more likely to be interested in the subject.

As a team we speak to hundreds of brands each month, building up brand review calendars, tracking new people in role, following industry trends and identifying business challenges, planned launches and relevant topics for a wide range of sectors. Prospects share many insights with the account team and we work together to identify patterns of opportunities that only our clients can take advantage of.

Our clients rely on us to deliver qualified new business meetings month on month and a testament to our success are the long-term relationships we have built. We understand it is not just about hitting meeting targets as we are fully accountable for each meeting that you attend. We know the effort and resource that it takes to prepare and attend a BD meeting so we ensure it is a worthwhile use of your time.