How Inclusive Cultures Drive Emotional Brand Connections

Attendance: We were joined by Aegon, Lloyds Banking Group, Mondi Group, Carl Zeiss, Suez, Schneider Electric, HSBC, Sky and AXA

Topics of discussion;

  • How does an inclusive culture fuel the authentic way in which a brand behaves in the outside world?

  • Do brands need to work harder than before Covid to forge credible emotional connections?

  • Are there now different, more powerful emotional drivers that reflect a greater societal consciousness? Or are we emotionally burnt out, and seeking pragmatism - or conversely, a big brand hug?

  • But how do you tap into true emotions? How do you reflect the fact that you really are a brand that everyone can aspire to?

Online SessionEmployee Experience, Branding