How to Create Quality Content at Scale
Attendance: We were joined by Bang & Olufsen, TomTom, Logitech, Ring, Olympus, Siemans, Monster Energy, Texelse Bierbrouwerij
The topics of discussion:
Multichannel – How to tailor content towards specific channels
Multi-market – Best practices for creating work that is both localised and locally relevant
Multi-asset design - Understanding and deploying channel-specific content
Multi-talent – The Importance of a global network