The Art of Product Storytelling Online

Attendance: We were joined by Microsoft, Bitdefender, Motorola and Belkin

Topics of discussion;

• How do you define the role of your dot com? How do you expand the minds of your audience, instead of trying to change them?

• How do you communicate product features in a way that shows how a consumer will use them in everyday life?

• How do you build a website that instantly captures the quick skimmer, while enabling longer deep-dives as well?