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To kick off the new year, Frankly hosted an international peer-to-peer networking session joined by nine senior marketeer talents across five countries and markets, to share and discuss the new digital reality.
The Introduction hosted the 4th Edition of their Brands x Agencies networking event with over 50 senior marketeers from 40 global brands.
What happens when you bring together senior marketeers from brands such as Adidas, Arcadis, Hoya, L'Oréal, Danone, Philips, Unilever and many others to assist a museum in troubled times?
As the space widens between what organisations say and do, and what customers and employees want, we find ourselves officially in the era of the Trust Gap. How do organisations close the trust gap? What tools and techniques are vital to build a strong bond of trust with customers and employees?
It is 10 years since the financial crisis of 2008 last brought significant changes to the shape and size of organisations, but the shocks created by the current COVID-19 pandemic are likely to be much greater. Businesses will need to keep employees confident, focused, and motivated, in order to weather the storm as the economy begins to recover. What does this mean for the employee experience?
With users' expectations now changing even more rapidly as a result of the Coronavirus pandemic, what can we do to deliver value as experience designers, product owners, employers and businesses?
The COVID-19 pandemic has forced marketers to think very quickly on their feet. Never before has the global brand communication industry had to react to an event of such significance in such a short space of time.
In these challenging times, the need for a resilient and ownable Brand Story has never been more pertinent. One which can adapt, yet stay consistently true to your company’s truth and messaging across the myriad of modern media channels.