Meet & Greet Breakfast Edition - 23rd April

On the 23rd April, a collective of business leaders across HR and employer branding met to explore how to creatively deliver on your brand promise, helping you attract and retain the right talent.

Employer Branding is often misunderstood as the simple task of creating a slogan and leaving it at that. In reality, it’s where a brand’s mission begins to take shape — starting with its employees. Creative activism — boldly executing your brand mission — can make all the difference in attracting the right talent.

Brands like The HEINEKEN Company, Booking.com, adidas, Twitter, and many others have demonstrated the power of injecting creativity into their employer communications. By actively bringing your values to life, you create a dynamic, authentic employer brand that resonates with top candidates.

Our chosen partner to help shape the conversation, pull out insights from the group and highlight shared learnings was Cloudfactory, an independent creative agency focused on activating brand missions through Creative Activism.

During the course of the morning, we discussed key topics around;

• What role does Creativity play in Employer Branding

• How brands can activate their mission through their employees

• Examples and case studies with key takeaways

• Applying these takeaways to your own EB