Edelman Breakfast Special: Ageism in Marketing

Join us for a special breakfast networking session at Edelman Amsterdam, Keizersgracht 617, starting at 08:45 on Wednesday, June 11.

Meet with senior marketing and communications leaders over strong coffee, fresh conversation, and a frank discussion about ageism in advertising—the industry’s most accepted form of bias.

In a world obsessed with youth, brands continue to overlook one of the most influential, affluent, and loyal demographics—midlife women. They control 44% of global spending, yet feature in just 5% of ads—often reduced to stereotypes that fail to reflect their full identity, influence or ambition.

Expect bold, actionable conversation on:

  • Why age discrimination is more than hurtful, it’s bad for business​

  • How brands are becoming age-inclusive and seeing an increase in profits

  • Why over 50+ consumers could be your fastest route to short-term ROI

  • The 50+ female content creators reshaping the midlife narrative

This edition features TEDx Speaker Christiana Courtright, Head of Digital at Edelman Netherlands, who will share the uncensored story on ageism from the perspective of Longevity Lab and its members—a research initiative about life after 55, run in partnership with the UK’s National Innovation Centre for Ageing and Edelman.

Expect challenge. Expect candour. Expect to leave with new insights, and a renewed sense of responsibility for what your brand puts into the world.

Agenda:

  • 8:45-9:00 - Arrive for coffee and croissants

  • 9:00-9:20 - talk by Christiana on Ageism

  • 9:25 - 10:00 - Group Discussion - we’d value hearing your experiences, questions, stories on the topic

  • 10:00-​10:30 - Networking & Connecting

On International Age Without Limits Day, join us for a special complimentary breakfast networking session at Edelman Amsterdam, Keizersgracht 617, starting at 08:45 on Wednesday, June 11.

Please email alice.bradburn@theintroduction.co.uk with any questions.

EventsRachel CantyEvents, Networking