The Breakfast Edition - London
About this Event
Following on from the success of our international networking event series, we debuted in London with The Breakfast Edition in collaboration with The Team (an award-winning Brand Agency).
They shared their unique 3-lens approach for how to create standout campaigns that blends brand, behavioural insight and human-centred design, to cut through the noise - not add to it.
We explored:
How biases and flaws in your audience insight and understanding could be skewing your campaign strategy and effectiveness
How to leverage the depth and dimension of your brand, to forge a deeper connection with your audiences
How designing with a people-first approach can transform your creative